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Why brand my business?
Services
Branding and Market Research
Branding
We work with your company as an extension of your brand and marketing functions. This begins with complete understanding of your company's current situation, objectives, and constraints. Our branding objective looks at your entire operation to develop a strategic systemic program to build your corporate identity from the ground up; simultaneously across organisational divisions. All corporate branding or marketing collateral are reviewed to ensure that your brand is consistently applied and that your brand objectives are consistently met. All brand design, copy writing and printing services are directly managed by us and where external third parties are required we manage those third parties so that you do not have to.
Market research
We provide detailed client satisfaction research that can be either internally (staff)* or externally (your clients) focused or both. Developed and perfected over a period of six years by Professors and Academics at Wits Business School, the model we employ innately renders results that boast drill down integrity and test / re-test reliability. Similar research models has successfully been used to study the developing consumer channels or the implications of changing margins in existing products.
Marketing and Media Strategies
Marketing strategies and marketing plans
Marketing strategies and plans are developed with a focus on researched issues like pricing, distribution channels, competitor analysis and media strategies. Of course the marketing strategies and plans are much more detailed than just this paragraph’s overview. We would like to sit down and discuss your needs and see whether we can help. Your complete plan includes break-even analysis and projected costs for all you interventions.
Media Strategies
We fully research using a particular social media strategy before suggesting to you that you use them. Not all media strategies work. The challenge is to determine which strategy will get you to where you want to be in the most honest way possible in the shortest time possible. Of course your brand integrity and brand objectives drive the media strategy so, without a clear brand objective your media strategy will fall flat.
"The Business Zone 1203 have the drive and energy necessary to see complex projects through to completion, guiding clients through the entire life cycle process, on time and within budget. They are team players and professionals who win the respect of others through their integrity and unwavering desire to deliver the best at all times." Yvette Francis, Group Marketing Manager, Regiments Capital (Pty) Ltd, South Africa.
