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MARCH 2010

APRIL 2010

MAY 2010

Why brand my business?

10 Steps to An extraordinary marketing plan.

Brand Promise - Make Sure you Deliver!

6 Marketing Mistakes That Small Businesses Make.

Business Philosophy

Branding

Our Philosophy of “brand = business foundation = increased cash-flow” underpins our strategic marketing model.

Interestingly “brand” is seldom conceptualised before businesses open shop and often is contemplated or attempted after cash-flow plummets leaving very little fiscal or manpower resources available to properly put the philosophy into action.

This we call “Brand-i-cide”. “Brand-i-cide” = organisational confusion = negative cash-flow. Remember: Brand before Operations before Marketing before Sales before Customer Services before its too late.

Internet Presence

With new technologies and digital communication have enabled us to virtually reach the market doorstep. Ignore these opportunities at your peril. The digital age allows us to visit (as invited guests) more homes more often than traditional marketing methods have in the past.

Effectively using these opportunities both as an internal business initiative as well as a coordinated marketing tool are critical to marketing success. Without a digital marketing strategy to compliment traditional marketing collateral the battle is only half won. And yes - you’ve guessed it - we’ve coined the term “Dig-i-cide”. Deliberately ignoring the tremendous benefits of a digital “online” presence = “Dig-i-cide”.

Cost effective

Solutions

It is imperative to tell you, now and up front, that we do not have a one size fits all approach but that we tailor make our solutions to fit your needs.

Therefore, not all our services and/or products are required by all businesses.

Also we don’t provide cheap products or services but provide top quality initiatives or devices cost effectively.

Call me, email me or write a letter to me telling me about your specific needs and I will gladly make arrangements to sit down with you and define a solution to fit your needs and your purse.

We may even opt to do some pro bono work for you if your business and the timing is right.

So, welcome to our website. Browse around and let me know how we may help you.

Warm regards

Linley Sharp, February 2010.

“I would like to take this opportunity to thank you guys at the Business Zone for the service you provided to Mapaya Investments in putting together our compnay logo, website, and business cards. The service that you provided is amazing, excellent we can't even describe it. Your service is highly appreciated. Keep it going guys.” Peter Mapaya, Managing Member, Mapaya Investments CC, South Africa.