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MARCH 2010

APRIL 2010

MAY 2010

Why brand my business?

10 Steps to An extraordinary marketing plan.

Brand Promise - Make Sure you Deliver!

6 Marketing Mistakes That Small Businesses Make.

Business people for business people

Founded and incorporated as a Close Corporation in August 2008, The Business Zone 1203 CC, has its roots in the startup and business activities of various small to medium enterpises in South Africa. Our vast experience have enabled us to put together a selection of resources that cater mainly to the development of highly visible corporate identity strategies, knowledge management and market research for small, medium and micro enterprises.

We have found that once start-up enterprises have established a sustainable market share they need to work twice as hard to retain and grow their customer base especially from other market entrants whose primary aim is to outsell.

Exceptional product knowledge no longer (if ever) secures business growth. Market penetration through product knowledge and a strategic marketing program plus an organisational commitment to proficient and practiced customer service have become key to business survival and maturation. Succinctly, your products and services are acquired over those of your competitors if your marketing strategy places your business at the forefront of your industry.

This business, The Business Zone 1203 as it stands today, is the culmination of our experiences in the banking, engineering, trade union, aviation, mining, telecommunication, IT, road freight, petrochemical and retail sectors over the past decade.

Our network of entrepreneurs and professionals share an interest in helping other businesses reach their potential. Each one of us in our Network have at some point or another held senior positions (some at board level) in companies across South Africa.

Best of Breed

Solutions

Recommending a selection of "best of breed" solutions that can help you quickly implement essential strategies that will help you to effectively compete in your chosen market is really what we are about.

We have a very good knack of providing great solutions to business challenges - many of our current and past clients will attest to this. Our passion is to see business ideals become business reality.

We have formulated strategic marketing models that take businesses from general market obscurity to an entity focussed on sustainable market growth.

Regardless of the industry you operate in or the uniqueness of your business product or service, there are simple and duplicatable techniques any business wanting market growth must adopt in order to grow.

Marketing initiatives that work should not be seen as a business expense but rather be lauded as a business investment.

The personal attention that you will get from any of us in this business is what makes this business unique and special.

“Thanks for the competent and efficient service with regards to designing my company logo, letterheads and business cards. I was impressed with the initial design meeting, your ideas clearly showed you understood what we were looking for.” Imran Nazeer, Managing Director, Rudlin Carriers (Pty) Ltd, South Africa.